Kevin Smith's party line on why Jersey Girl flopped at the box office is that it was due to the casting of Ben Affleck and J Lo. I believe they've got nothing to do with it, the reason for the film's failure were other things: Affleck acting like a wanker when his wife is dying (even trying to stop the doctor from operating on her!!!), non believable plot twists (would he really be exorcised from the PR community for one brain melt down just after his wife died? Even so weren't his skills transferrable to other areas? Surely he could get something a step up from construction worker?), lack of personal feeling of the topic (the daughter character in the film was several years older than his one in real life), the selfishness of all the characters.
The failure of the film lies with Smith. But one can blame him for shifting the blame - repeat something enough and it gets believed and he's got to raise money for his films somehow.
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