Entertaining escapism heavily reminiscent of Entourage (several of the same key creatives worked on it, and it too is about a bunch of guys who seem to know everyone in an exciting town, and sleep with attractive women, and have a relationship with an older mentor). It isn't as good though - it's less focused (Entourage was centered around Vinnie Chase whereas this has three separate strands - jeans, hotel designs, and energy drinks), less aspirational (do people really dream of setting up a jean line) and feels clunky (why is the black friend in this? couldn't they find anything decent for Shannyn Sossamon's character to do?).
But it's good energy, likeable actors, a really interesting part for Luis Guizman, Lake Bell is charming as always, New York looks like lots of fun (it captures the mood and atmosphere of the city), the stories aren't bad.
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