Dopey treatment of a strong idea - Rachel McAdams loses her memory in a car accident and hubby Channing Tatum has to make her fall in love with him again. Tatum went up a lot in my estimation with 21 Jump Street - his limitations are exposed here, but I guess commercially it was a good decision.
This is firmly made for the female audience - Tatum shows his butt, looks sensitive, sleeps with a cat on his chest, pines, plays guitar, wears a cuddle jumper, is incredibly devoted; Rachel McAdams has several men in love with her (the other is Scott Speedman), is an artist, wears a variety of clothes.
This pulls its punches constantly - the secret about her dad is undercooked; the false love interest (Scott Speedman) is shamefully underused; Sam Neill and Jessica Lange are wasted; the characters of the couples' best friends are amazingly irritating and poorly used (what's with that friend with the nose? and the guy with the porkpie hat?).
It does achieve what it sets out to do, you just wish it was done better.
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