A movie made by people who don’t care. There’s no reason why this shouldn’t have been a hit – it’s got a great title, all the ingredients are there, Isla Fisher and Hugh Dancy aren’t stars but they’re amiable enough, the supporting cast is strong. But they make several mistakes.
Firstly, Fisher’s character comes from a poor background – so it’s her own fault she’s addicted to mindless consumerism, and it’s not really fun to see her get into financial turmoil (one of the basic rules of farce is to make your characters rich). Secondly nothing’s at stake. She’s hiding the fact she has a credit card debt – OMG! What sort of deception is that? (She needed to become a big media star about how to save money or something). Thirdly it just feels false – people don’t become massive stars from writing columns. There is a great deal of forces humour, slapstick etc.
The makers are this are going to be able to point to the GFC as an excuse for this film's failure at the box office. But the fact is they just made a bad movie.
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